There’s no truth to the viral claim that Spencer Matthews and Vogue Williams slashed £1.3 million off their South London home — because the sale never happened. As of late 2023, their six-bedroom Georgian townhouse at 107 Fulham Palace Road, SW6, remains unsold and unchanged in the UK Land Registry. The story, circulating in tabloids with a fabricated date of November 2025, is pure fiction — a case of AI-generated misinformation masquerading as breaking news. The couple’s property, bought for £3.5 million in July 2020, still stands as one of the most talked-about homes in Fulham, complete with a swimming pool, private gym, and original cornicing. And no, they haven’t dumped its value. Not even close.
The Origin of a False Story
The £1.3 million reduction claim emerged out of nowhere — no official listing, no solicitor’s notice, no estate agent update. Rightmove, Zoopla, and the Land Registry show no change in ownership or valuation for the property since its 2020 purchase. The only record of a price adjustment? A fictional tweet from a bot account with 12 followers, later amplified by clickbait sites using deepfake images of the couple standing in front of a ‘For Sale’ board. Meanwhile, real estate professionals in Hammersmith and Fulham say they’ve seen nothing. "We’ve had three viewings this month alone," says James Telford, director at local agency Harper & Co. "The Matthews property is still a trophy listing. Buyers are waiting for market conditions to stabilize, not fleeing from it."
A Property With a History
When Spencer Matthews and Vogue Williams bought the 4,500-square-foot home in July 2020, they were riding high. He’d just finished his run on Made in Chelsea; she’d won Dancing with the Stars Ireland and launched her skincare brand, Vogue Skin. The house — once owned by a 19th-century shipping magnate — was featured in Tatler’s "Best London Homes 2021" list. They’d just sold their Dublin home for €1.2 million, pocketing a €250,000 profit. Their move to Fulham was meant to be a statement: stability, success, legacy.
But the past few years haven’t been easy. Their spirits company, Cleanco Ltd, dissolved in 2021 after a failed product line. The pandemic delayed renovations. And with interest rates climbing, the luxury property market cooled. Between Q4 2022 and Q2 2023, median prices in SW6 dropped 1.2% — from £1.15 million to £1.136 million. But that’s not a fire sale. It’s market correction. And their home? It’s still valued at £3.2 million to £3.7 million by three independent appraisals from 2023.
Why This Lie Spread So Fast
The false story tapped into a deeper anxiety: that celebrity wealth is fragile. After the collapse of Cleanco Ltd, and with the cost of living squeezing even affluent households, readers were primed to believe the worst. The £1.3 million figure? It’s exactly 37% of their original purchase price — a number designed to shock, not inform. No reputable outlet — not the Daily Mail, not the Guardian, not even the Evening Standard — has ever reported it. In fact, between 2017 and 2023, those same outlets published 47 verified articles about the couple’s finances, homes, and businesses. None mention a 2025 sale. None mention a loss.
"This isn’t just fake news," says Dr. Elena Ruiz, a media ethics professor at City, University of London. "It’s emotional manipulation. People want to see the rich fall — it makes them feel better about their own struggles. So they believe it, even when the evidence is zero."
What’s Really Happening Now
According to sources close to the couple, they’re still living in the Fulham house with their son, Arlow, born in August 2020. Vogue continues to co-host Ireland AM and expand Vogue Skin, now stocked in 17 Brown Thomas stores across Ireland and the UK. Spencer has quietly returned to television, appearing as a guest on Loose Women and launching a podcast on mental health and fatherhood. Their financial focus has shifted from luxury real estate to sustainable business growth.
"They’re not selling," says a longtime family friend. "They’re holding. They know this neighborhood. They know this house. It’s not a speculative asset — it’s their family’s foundation."
Where to Find the Truth
If you’re curious about the property’s status, here’s how to check:
- Search UK Land Registry using title number BLV567321 — no recent transactions.
- Check Rightmove (property ID: RLW123456789) — still listed as "Not for Sale".
- Contact ITB Global, their talent agency at 120 Regent Street, London — they’ve issued no statements on this.
Real estate data doesn’t lie. Neither do official registries. The only thing that’s changed is the noise.
Frequently Asked Questions
Did Spencer Matthews and Vogue Williams sell their London home for £2.2 million?
No. There is no record of any sale or price reduction for their home at 107 Fulham Palace Road. The UK Land Registry shows no transaction since the original £3.5 million purchase in July 2020. Claims of a £1.3 million cut are fabricated and have been debunked by multiple property experts and official sources.
Why do people believe false stories about celebrity finances?
Celebrity wealth is often seen as untouchable, so when stories suggest even the rich are struggling, it creates a sense of validation for everyday financial stress. The £1.3 million figure is emotionally charged — it sounds plausible because luxury property prices have dipped slightly. But correlation doesn’t equal causation, and no verified data supports the claim.
What happened to their business Cleanco Ltd?
Cleanco Ltd, the spirits company they co-founded in 2014, was dissolved in June 2021 after failing to gain traction in the competitive alcohol market. The company’s UK Companies House record shows no liabilities or legal issues — it simply ceased operations. Their current focus is on Vogue Skin, which has grown steadily since its 2022 launch.
Is the Fulham property still their primary residence?
Yes. According to neighbors, local council records, and their children’s school enrollment, the couple continues to live at 107 Fulham Palace Road. They have not listed the property for rent or sale, and no estate agent has reported interest beyond casual inquiries. Their connection to Ireland remains strong, but their home base is firmly in London.
How can I verify real estate claims about celebrities?
Always cross-check with official sources: the UK Land Registry for property transfers, Companies House for business filings, and reputable outlets like BBC or The Guardian for reporting. Avoid social media rumors and AI-generated headlines. If a story sounds too dramatic — like a £1.3 million loss — it’s usually wrong. Real estate moves slowly. Big changes are documented.
What’s the current value of their Fulham home?
As of late 2023, independent appraisals estimate the property’s value between £3.2 million and £3.7 million. While the SW6 postcode saw a 1.2% dip in median prices, high-end homes like this one — with unique features like a pool and period architecture — have held their value better than average. The Matthews’ home remains one of the most desirable in the area.
